Then it might justify having to buy some Regis office in a random location. The last part to this is whether or not there is any way (tool?) to figure out what local areas are searching for you keywords? Why doesn't Google allow us to use the Keyword Search Tool to see traffic etc for more than just a nation or the globe? What I would love to see is, which cities get the most traffic for X keyword term and have the lowest competition. This brings up a strange question in my mind though - if you need an address for a physical location for each city you want target.if you want to target the whole country locally, you would need to have a location in every city? Is there any way to target local focus without purchasing a new office in every city you target? Or can you target a state with one office etc or is Google bond things down to cities or understood regions? Does it sound like this company should even be doing local? However they don't have brick and mortar locations for these other cities so I am under the impression that it wouldn't be something we could target locally. The client told me they are looking to target other markets nationally as well down the road. But they do have a local focus as in they have an address in a city which is a target market.
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This client makes essentially medical form software which I dont get any local results for when I search for their keywords. What i mean by this is that if you are a car accident lawyer and you type this into Google Google with spit out local results because it seems to know which terms are searched for with intent to find local results. I have a client who is a part of a keyword niche that isn't exactly what Google might consider "local". Ill ask my broader questions within the context of an example. Would appreciate any input by experienced local SEO's to any parts of this:
Been getting into Local SEO a bit but still not completely up to speed on a few things.
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